Bill Strogis
Partner
Key Stats
- 30+ Years in Enterprise Sales
- $10M+ Landmark Deal Closed
- 6 CRO Seats Held
- 10x GTM Function Growth
Overview
Bill is a 30-year enterprise software sales veteran with six CRO seats across AI/ML, cybersecurity, SaaS infrastructure, and supply chain. He builds elite GTM teams from scratch, turns around underperforming organizations, and installs the infrastructure that makes revenue repeatable at scale.
Shaped early on at Bladelogic/BMC — a proving ground for top SaaS sales leaders — Bill brings an engineering mindset to GTM—designing teams, processes, and execution models that scale fast and deliver real results.
Impact
- Grew GTM function 10X at HyperScience (AI/ML) — built the team, and scaled the commercial organization from early-stage to growth
- Transformed go-to-market strategy at Aware and closed a landmark deal of nearly $10M, validating a repositioned commercial motion
- Built the Southeast at Okta during critical early growth years; progressed to SVP Sales Productivity at Cybereason, designing enablement architecture for the global org
- Six CRO cycles across AI/ML, cybersecurity, SaaS infrastructure, and supply chain — compressed pattern recognition on what broken GTM looks like and how to fix it fast
- Served as CRO for both VC-backed startups and PE-backed organizations, often stepping in when growth stalled or strategy needed a reset
Expertise
- CRO-Level GTM Build-Outs
- Enterprise Sales Methodology
- Sales Enablement & Productivity Architecture
- Hypergrowth Team Construction & Culture
- Pipeline Health & Forecast Discipline
- Early-Stage GTM Professionalization
- Fractional CRO Operations
- Sales Process Design & Installation
Notable Experience
| Organization | Role |
|---|---|
| HyperScience | Chief Revenue Officer |
| Aware | Chief Revenue Officer |
| runZero | Chief Revenue Officer |
| Trax Technologies | Chief Revenue Officer |
| Cybereason | SVP Sales Productivity |
| Okta | Southeast Sales Leader |
| BMC/BladeLogic | Sales Leadership |
Industry Experience
- AI/ML & Emerging Technology
- Cybersecurity & Infrastructure
- SaaS & Cloud Platforms
- Early- to Growth-Stage B2B
At Big Wheel
Bill operates as fractional CRO and Growth Operator at BWP, deploying the full CRO operating system — team construction, process design, and pipeline discipline — to companies that need GTM repair now.
He specializes in early- to growth-stage companies where the revenue function has never been professionalized, bringing the rigor of six CRO cycles to situations most advisors approach with theory.
Operator Perspective
“Typical GTM functions are selfish and centered around seller activities. Effective GTM machines are centered around buyer behavior and priorities. A company with the third best product embracing the latter will crush the company with the best product foolishly clinging to the former.”