Eric Snyder
Partner
Key Stats
- 25+ Years of Experience
- $250M+ P&L Managed
- 16 Years at SAP
- 90%+ Customer Renewals
Overview
Eric is a transformational SaaS and services executive with 25+ years spanning enterprise software, CEO-level turnarounds, and go-to-market leadership. Sixteen years at SAP, progressing to VP of Innovation Services with $250M+ P&L responsibility — driving 50%+ utilization improvements and 30%+ profitability gains across global delivery teams.
Most recently served as CEO of Concora, leading a full commercial turnaround — doubling pipeline, cutting costs, and restoring 90%+ customer renewal rates. He brings a rigorous P&L-owner's lens, sharpened by the Wharton General Management / CRO Program (2025), to every BWP engagement.
Impact
- Managed $250M+ P&Ls at SAP, driving 50%+ utilization improvements and 30%+ profitability gains across global organizations in telecom, retail, and apparel verticals
- Led full commercial turnaround at Concora as CEO — doubled pipeline, reduced operating costs, and restored 90%+ customer renewal rates from a position of churn risk
- Progressed from Client Partner in Telecom at SAP to National Sales Director to VP of Innovation Services over 16 years
- Served as board member at Concora before stepping into the CEO role in 2021, demonstrating governance accountability before taking the operating seat
- Completed Wharton's General Management / CRO Program in 2025, deepening a systems-level view of revenue architecture and commercial strategy
Expertise
- CEO-Level Commercial Turnarounds
- Enterprise SaaS GTM Leadership
- Revenue Architecture & Systems Thinking
- Professional Services Monetization
- P&L Management & Cost Optimization
- Cross-Functional Team Alignment
- PE & Board-Level Commercial Advisory
- ICP, Territory, & Coverage Design
Notable Experience
| Organization | Role |
|---|---|
| Concora | Chief Executive Officer |
| SAP | VP Innovation Services |
| SAP | National Sales Director |
| Sapient | Professional Services Leadership |
| Big Wheel Performance | Partner & Chief Revenue Officer |
Industry Experience
- Enterprise Software & SaaS
- Telecommunications & Retail
- Construction Tech & MarTech
- PE Portfolio Companies
At Big Wheel
Eric leads commercial transformation engagements at BWP, bringing CEO-level accountability and enterprise GTM depth to growth-stage companies needing structural repair before they can scale.
His approach: clean the system first — fix ICP definition, territory design, pipeline governance, and services alignment — then apply growth levers. He combines the P&L credibility of a global enterprise leader with the scrappiness of a startup turnaround CEO.
Operator Perspective
“You can't scale a broken revenue system — you can only make the problems more expensive.”