Fred Soller
Co-Founder & Managing Partner
Key Stats
- 30+ Years of Experience
- $350M+ Revenue Scaled
- 3,000+ Professionals Led
- 271% YoY Growth
Overview
Fred is a revenue operator and advisor with three decades of experience scaling enterprise SaaS and technology services businesses from early-stage through $350M+ in revenue. He works with CEOs and private equity sponsors to rebuild and scale revenue engines, bringing structure, predictability, and execution discipline across go-to-market strategy, sales, RevOps, and commercial leadership.
He is known for stepping into complex, stalled growth environments and translating board-level strategy into operator-level execution.
Impact
- Delivered 30% and 45% ARR growth in consecutive years as CRO of a PE-backed SaaS platform, while doubling enterprise value and growing pipeline 5x
- Led value creation planning against Rule of 40 targets in partnership with private equity sponsors and boards
- Drove 271% YoY growth for SAP Midmarket and led top-performing sales organizations across enterprise and channel ecosystems
- Scaled global revenue operations for a 3,000-person IT services firm across 11 countries, delivering 15% YoY growth and expanding EBITDA by 10%
- Built and advised GTM systems driving 40%+ CAGR, 130% net revenue retention, and 50%+ pipeline conversion improvement across growth-stage clients
Expertise
- Revenue Architecture & GTM Transformation
- Private Equity Value Creation & Operating Plans
- Sales Leadership & CRO Advisory
- RevOps, Forecasting & Pipeline Management
- Pricing, Positioning & Commercial Strategy
- Customer Success & Expansion (NRR Growth)
- AI-enabled GTM Workflows & Revenue Operations
- Partner Ecosystems (SAP, Oracle, AWS, Google, MSFT, Salesforce, OneStream)
Notable Experience
| Organization | Role |
|---|---|
| Big Wheel Performance | Co-Founder & Managing Principal |
| DataOceans | Chief Revenue Officer |
| Avvale | Chief Revenue Officer, PE-backed |
| SAP | SVP & VP, Sales Leadership |
| Oracle Corporation | Sales Leadership |
| Tercera / EQT | Private Equity Advisor |
| DataOceans · Simulus AI · Kyle Pease Foundation | Board Member |
Industry Experience
- B2B SaaS & Enterprise Software
- Private Equity Portfolio Companies
- Technology & Cloud Ecosystems
- Global IT Services & Consulting
At Big Wheel
Fred leads executive-level engagements focused on diagnosing and rebuilding revenue engines. He partners directly with CEOs, CROs, and investors to align go-to-market strategy, improve pipeline quality, increase forecast accuracy, and create scalable, investor-ready revenue systems.
He is often brought into situations where growth has stalled, founder-led sales are no longer scaling, or leadership lacks confidence in pipeline, pricing, and forecasting.
Operator Perspective
“You don't rise to the level of your goals. You fall to the level of your systems.”